Verve
Noun
: the spirit and enthusiasm animating artistic composition or
performance: Vivacity
The name says it all. We’re updating and upgrading our culture section to reflect the vibrancy of the people and places we cover. We’ve had excellent feedback from our readers who are hungry for more stories and information about the people and events that add to the lifeblood of our communities.
A place is nothing without its identity, the cultural swell that keeps people coming together, it’s Verve. There’s so much going on out there and our aim is to highlight as much of the good stuff as possible, whether that be art, music, theatre, lifestyle, food or fashion. Every city has buildings, commerce and politics, but what makes it a place worth living in is all the things you can do when you aren’t at your desk.
And just as a place needs an identity, so does our culture section. Calling the section culture lacks the creativity that we so often share on its pages, so we wanted to accurately reflect what we are all about and Verve captures it well - we are enthusiastic about our vibrant arts scene and the people who make it happen.